Professional highlights

I began my marketing career like many before me: by accident. Since 2011, I’ve translated my interests in public policy, mission-driven work, creative storytelling and internet culture into a career in marketing at VC-backed software startups. My area of focus has always been rooted in content and community, though I also have experience in marketing research, events, social media, operations, and leading a team. This “T-shape” of broad experience means I’m perfectly comfortable building a project from ideation all the way through to measurement of the results. 

See my full resume & recommendations on LinkedIn.

Babbel

June 2017 - Present

VP & GLOBAL HEAD OF CONTENT

Babbel is a language-learning app built by real language teachers. Offering an app, live online classes, language travel experiences and more, Babbel doesn’t just teach you the right words, but also the cultural context and cues that make up the other 50% of good communication.

I was originally hired to lead the organic content strategy for the US, and in 2021 I was promoted to lead content globally — the first role of this kind at Babbel. I have been lucky enough to hire a dream team of video, social and content producers. My team publishes content in eight languages across Babbel Magazine, YouTube, social media channels and more.

Babbel’s content highlights the joy of connecting with people, culture and history through language. We believe language and learning are at the heart of experiences that matter most in life.

Cota Healthcare

December 2016 - June 2017

DIRECTOR, CONTENT MARKETING

Cota is a healthcare technology platform that helps oncology professionals make data-driven decisions and deliver precision medicine. As an early marketing team hire, I developed all aspects of content strategy.

  • Launched the Cota blog, curated weekly newsletter The Oncology Download, and first public product Cota OCM

  • Created and managed a content calendar and a team of freelancers—writers, subject matter experts, and designers

  • Utilized internal resources to develop data-informed content

  • Developed narratives for PR and content from academic research

Schoology (acquired by PowerSchool)

June 2013 - December 2016

CONTENT & COMMUNITY DIRECTOR

Schoology is a cloud-based learning management system for K-12 and higher education institutions. Promoted to three different roles in three years within content, community and communications, I led the marketing team for a year and reported directly to the Co-founder/CEO during our search for a CMO. 

  • Established Schoology brand & content in the voice of the user

  • Developed, implemented, and automated the Schoology Ambassador program, which served as an advocacy and content engine for the entire company (featured in a presentation I gave at Marketo’s 2016 Marketing Nation Summit)

  • Orchestrated the overall vision, content, keynotes, promotion, logistics of the first three Schoology NEXT user conferences

  • Hired and managed marketing team members, PR consultants, and freelance content firms

Conductor (acquired by WeWork)

June 2011 - June 2013

MARKETING & SOCIAL MEDIA COORDINATOR

Conductor is a B2B SaaS platform that helps brands optimize their organic content marketing and SEO. I reported to Director of Research as the first member of the research and content team.

  • Brainstormed, edited, promoted data-informed content; articles, blog posts, conference proposals and research studies

  • Strategized paid and organic content across traditional and nontraditional social platforms

  • Coordinated event logistics, including planning the first C3—Conductor’s annual customer conference

  • Utilized marketing automation to measure marketing efforts

Founding member of Conductor's social good initiative, which grew into the Conductor Foundation and now awards several software grants annually to nonprofits including WNYC, National Kidney Foundation, March of Dimes, and Teach for America.

These are just some recent career highlights. I’ve also worked as a field canvasser for universal single-payer healthcare, bartender, nanny/tutor, small business mentor and volunteered for too many committees in local government. To see my full resume, visit my LinkedIn profile.

 

Recommendations

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Jen is an absolute content rockstar. She has an innate understanding of how both data and human narratives come together to create content that becomes the most important weaponized asset that both startups and big brands can wield across the customer lifecycle […]

Matthew Levin, VP Marketing at Cota
| Matt hired & managed me directly at Cota

 

Jen Marie is a thoughtful and talented marketing, community and communications leader […] Her work building out the Ambassadors program helped the company launch a brand new content strategy. She performs well under pressure and has a proven track record of coming through in the clutch. I enjoyed worked with Jen Marie and her maturity would add immediate value to any team she's on.

Daniel Gottlieb, Senior Sales Executive at Contently | Dan & I worked together at Schoology

 

I originally hired Jen Marie as an intern to work with me on Research at Conductor. Although she joined Conductor with no background in the Search industry Jen demonstrated a great capacity to consume knowledge about the space and quickly became invaluable in developing research and content ideas […]

Nathan Safran, Director of Research at NAPCO Media | Nathan hired & managed me at Conductor